Scott Wallen

Website Development & AI Integration

Website Starting Point — Checklist

This isn’t a quiz. There’s no score. The goal is simply to make your thinking visible.

Why this exercise exists

Most people know something feels missing with their website — but they don’t yet have language for it.

This exercise gives names to the things that matter, so you can think clearly before anyone starts giving advice.

It helps you sort signal from noise

Not every feature, trend, or suggestion deserves equal weight.

By isolating what matters most to you right now, everything else becomes context — not pressure.

It protects you from being rushed

When you can name your priorities, it becomes harder for anyone to steer the conversation for you.

You don’t have to accept someone else’s framework just because it sounds confident.

It gives you a starting point — not a verdict

There are no right answers and no final order.

This is simply a snapshot of what matters most to you today — something you can revisit as things become clearer.

Why it matters before any next step

A clear starting point makes every future decision easier — whether you work with me or not.

Clarity first. Commitments later.

What matters most right now

Move any items here that feel important to you at this moment.

Common website ingredients

I must own the site
Clear purpose
Easy navigation
Low maintenance
Truthful representation
Reaches my audience
Mobile friendly
Easy to update
Longevity
Attracts visitors
Signals Trust
Maintainable over time
Grows without rebuilding
It is My voice
Cost efficiency