What This Is

Maintenance and tune-ups focus on improving an existing site — without rewriting everything or forcing a redesign.

The goal is stability, clarity, and performance — not disruption.

What I Look For

• Page clarity and content drift
• Navigation and user flow
• SEO fundamentals and metadata
• Performance and load issues
• Outdated or inconsistent information

What I Don’t Do

I won’t recommend a full rebuild unless it’s genuinely necessary.

No forced templates. No tech-shaming. No unnecessary complexity.

Common Situations

• A site that hasn’t been touched in a few years
• SEO that “should be working” but isn’t
• Content that no longer reflects the business
• Small issues that quietly add up

The Outcome

A clearer site, better performance, and fewer unknowns — without losing what already works.